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I am a strategic UX leader, design thinker, content strategist and coach. I love designing meaningful and intuitive experiences that leave a lasting, positive impact. 

STRATEGY

I thrive on crafting well-defined, user-centric strategies that blend business objectives with exceptional user experiences.

I enjoy mapping process, requirements, method and crafts to enable impactful outcomes. 

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UX LEADER

My leadership philosophy is servant. I empower my teams to bring their best selves to work by creating a collaborative and inclusive culture. I drive high performance  and UX outcomes that align with business goals. 

DESIGN THINKING

I am excited by the journey of discovering ideas and concepts, especially when paired with collaboration and uniting diverse teams to tackle challenges and solve problems. 

COACH & MENTOR

Creating a happy and diverse workforce has outcomes in value, engagement and productivity. I ensure individuals understand their purpose. I coach them to be leaders, to be autonomous and enable them to show their brilliance. 

CASE STUDIES
Blue Paper Structures
UX Engagement

Setting the culture and creating a community

Green Paper Structures
Design Standards

Establishing how teams design and best practice

Pink Paper Structures
Team Structure

Designing teams to support the strategy

PROJECTS
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Negative Equity

Establishing how teams design and best practice

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Cazoo Ltd: Part Exchange

Helping customers understand negative equity in the part exchange journey.

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Establishing how teams design and best practice

Cazoo Ltd: Chatbot Containment

Enabling customers to self serve for top tasks via the chatbot.

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Negative Equity

Establishing how teams design and best practice

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EE Ltd: Homepage Optimisation

Homepage optimisation and personalisation strategy.

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